Brand Story

Masks exist to reveal, not to hide.

In ancient Greece, actors wore masks to impart personality to the characters they played and they called the masks, 'persona'.

Masks have the power to unleash a new person from deep inside. Reveal the new charm hidden within you through the magical scent of 'Le Persona'.

'Le Persona', a fragrance brand inspired by the mask, 'persona', offers you a new experience by bringing out the new mask in you.

Meet 'Le Persona' now.

Masks exist to reveal, not to hide.

In ancient Greece, actors wore masks to impart personality to the characters they played and they called the masks, 'persona'.
Masks have the power to unleash a new person from deep inside.
Reveal the new charm hidden within you through the magical scent of 'Le Persona'.

'Le Persona', a fragrance brand inspired by the mask, 'persona', offers you a new experience by bringing out the new mask in you.


Meet 'Le Persona' now.

๊ฐ€๋ฉด์€ ๊ฐ์ถ”๊ธฐ ์œ„ํ•ด์„œ๊ฐ€ ์•„๋‹ˆ๋ผ, ๋“œ๋Ÿฌ๋‚ด๊ธฐ ์œ„ํ•ด ์กด์žฌํ•ฉ๋‹ˆ๋‹ค.

๊ณ ๋Œ€ ๊ทธ๋ฆฌ์Šค ์‹œ๋Œ€ ์—ฐ๊ทน ๋ฐฐ์šฐ๋“ค์€ ๊ฐ์ž ๋งก์€ ์—ญํ• ์˜ ํŠน์ง•๊ณผ ์„ฑ๊ฒฉ์„ ๋“œ๋Ÿฌ๋‚ด๊ธฐ ์œ„ํ•ด ๊ฐ€๋ฉด์„ ์ผ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๊ทธ๋“ค์€ ๊ทธ ๊ฐ€๋ฉด์„ ‘ํŽ˜๋ฅด์†Œ๋‚˜’๋ผ๊ณ  ๋ถˆ๋ €์Šต๋‹ˆ๋‹ค.
๊ฐ€๋ฉด์—๋Š” ๋‚ด๋ฉด ๊นŠ์€ ๊ณณ์˜ ์ƒˆ๋กœ์šด ๋ชจ์Šต์„ ์ด๋Œ์–ด๋‚ด๋Š” ๋งˆ๋ฒ•์˜ ํž˜์ด ๊นƒ๋“ค์–ด ์žˆ์Šต๋‹ˆ๋‹ค. ‘๋ฅดํŽ˜๋ฅด์†Œ๋‚˜’์˜ ๋งˆ๋ฒ• ๊ฐ™์€ ํ–ฅ๊ธฐ๋กœ ๋‹น์‹  ์•ˆ์— ์ˆจ์–ด์žˆ๋Š” ์ƒˆ๋กœ์šด ๋งค๋ ฅ์„ ๋“œ๋Ÿฌ๋‚ด๋ณด์„ธ์š”.
'๋ฅดํŽ˜๋ฅด์†Œ๋‚˜'๋Š” ๊ฐ€๋ฉด์„ ์˜๋ฏธํ•˜๋Š” ๋‹จ์–ด 'ํŽ˜๋ฅด์†Œ๋‚˜'์—์„œ ์˜๊ฐ์„ ์–ป์€ ํ”„๋ž˜๊ทธ๋Ÿฐ์Šค ๋ธŒ๋žœ๋“œ๋กœ, 'ํ–ฅ๊ธฐ'๋ผ๋Š” ๊ฐ€๋ฉด์„ ํ†ตํ•ด ๋‹น์‹ ์—๊ฒŒ ํŠน๋ณ„ํ•œ ๊ฒฝํ—˜์„ ์„ ์‚ฌํ•ฉ๋‹ˆ๋‹ค.


์ง€๊ธˆ '๋ฅดํŽ˜๋ฅด์†Œ๋‚˜'๋ฅผ ๋งŒ๋‚˜๋ณด์„ธ์š”.

Brand Vision

'Le Persona' is a unique fragrance brand that conveys unique stories. The newly introduced four fragrances carry stories of four completely different personae.
Our brand will gradually expand the realm of stories that many people around the world can relate to. And world-class perfumers are on this bold journey together.


Perfumer
Frank Voelkl, Emilie Coppermann, Alain Allione

'Le Persona' is a unique fragrance brand that conveys unique stories. The newly introduced four fragrances carry stories of four completely different personae.
Our brand will gradually expand the realm of stories that many people around the world can relate to. And world-class perfumers are on this bold journey together.

๋ฅดํŽ˜๋ฅด์†Œ๋‚˜๋Š” ์ข‹์€ ํ–ฅ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ ๋ธŒ๋žœ๋“œ๋งŒ์˜ ๊ณ ์œ ํ•œ ์Šคํ† ๋ฆฌ๋ฅผ ๋‹ด์•„๋‚ผ ์ˆ˜ ์žˆ๋Š” ํ–ฅ์„ ์ถ”๊ตฌํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ ‡๊ฒŒ ์™„์„ฑ๋˜์–ด ์ฒ˜์Œ์œผ๋กœ ์„ ๋ณด์ด๋Š” 4๊ฐ€์ง€ ํ–ฅ์—๋Š” ์„œ๋กœ ๋‹ค๋ฅธ 4๊ฐœ์˜ ๊ฐ€๋ฉด(Persona) ์Šคํ† ๋ฆฌ๋ฅผ ๋‹ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

์šฐ๋ฆฌ๋Š” ์ „์„ธ๊ณ„ ๋งŽ์€ ์‚ฌ๋žŒ๋“ค์ด ๊ณต๊ฐํ•  ์ˆ˜ ์žˆ๋Š” ์Šคํ† ๋ฆฌ์˜ ์˜์—ญ์„ ์ ์  ๋” ํ™•์žฅ์‹œ์ผœ๊ฐˆ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๊ทธ ๋‹ด๋Œ€ํ•œ ์—ฌ์ •์— ์„ธ๊ณ„์ ์ธ ์กฐํ–ฅ์‚ฌ๋“ค์ด ํ•จ๊ป˜ ํ•ฉ๋‹ˆ๋‹ค.


Perfumer
Frank Voelkl, Emilie Coppermann, Alain Allione

Illustator

The illustration for 'Le Persona' was created in collaboration with Calicot Paris. Calicot Paris created our brand design with repetitive patterns using various objects that visualizes scent and mask, the 'Le Persona' brand signature.

Calicot Paris was founded by French art directors and illustrators, Amandine Delaunay and Richard Hello, and it works with global companies such as Louis Vuitton and Moët Hennessy.

The illustration for 'Le Persona' was created in collaboration with Calicot Paris. 


Calicot Paris created our brand design with repetitive patterns using various objects that visualizes scent and mask, the Le Persona brand signature.

Calicot Paris was founded by French art directors and illustrators,
Amandine Delaunay and Richard Hello, and it works with global companies
such as Louis Vuitton and Moët Hennessy.

๋ฅดํŽ˜๋ฅด์†Œ๋‚˜์˜ ์ผ๋Ÿฌ์ŠคํŠธ๋Š” Calicot Paris์™€์˜ ํ˜‘์—…์œผ๋กœ ํƒ„์ƒํ–ˆ์Šต๋‹ˆ๋‹ค.

Calicot Paris๋Š” ๋ฅดํŽ˜๋ฅด์†Œ๋‚˜ ๋ธŒ๋žœ๋“œ์˜ ์ƒ์ง•์ธ ๊ฐ€๋ฉด๊ณผ ํ–ฅ์„ ํ‘œํ˜„ํ•˜๋Š” ๋‹ค์–‘ํ•œ ์˜ค๋ธŒ์ œ๋ฅผ ์‚ฌ์šฉํ•ด ๋ฐ˜๋ณต์ ์ธ ํŒจํ„ด์œผ๋กœ ๋””์ž์ธ์„ ์™„์„ฑํ–ˆ์Šต๋‹ˆ๋‹ค.
Calicot Paris๋Š” ํ”„๋ž‘์Šค ์•„ํŠธ ๋””๋ ‰ํ„ฐ์ด์ž ์ผ๋Ÿฌ์ŠคํŠธ๋ ˆ์ดํ„ฐ์ธ Amandine Delaunay์™€ Richard Hello์— ์˜ํ•ด ์„ค๋ฆฝ๋˜์—ˆ์œผ๋ฉฐ, Louis Vuitton, Moët Hennessy์™€ ๊ฐ™์€ ๊ธ€๋กœ๋ฒŒ ๊ธฐ์—…๊ณผ ํ•จ๊ป˜ ์ž‘์—…ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.



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